Automotive 2020

Quote from the book 
" To determine the needs and anticipated industry response to this changing ecosystem, IBM recently conducted
interviews with 125 executives in 15 countries from a broad representation of automotive OEMs, suppliers and
influential third parties:
• Our interviews were global and comprehensive, covering 85 percent of the top auto companies worldwide
based on revenue, including all of the top 10.
• 69 percent of the interviews were with traditional participants in the industry (OEMs and suppliers).
• Other interviews were completed with:
- Industry associations
- Government economic development groups
- Specialty companies outside the traditional industry
- Academic institutions
- Other organizations that provide a viewpoint on the future of the automotive industry.
Emerging nations, such as Brazil, Russia, India and China, accounted for 27 percent of the interviews. The
synthesis of this rich repository of individual views, consolidated in this paper, provides clarity beyond the
chaos dominant in the industry today   "


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